P2P-Next presents World's First video end-to-end streaming distribution

P2P-Next Project presents at IBC 2008 World's First video end-to-end streaming distribution of professional content to low-cost STB hardware

11 September 2008, Amsterdam - P2P-Next, a pan-European conglomerate of 21 industrial partners, media content providers and research institutions, is releasing its first version of NextShare, an Open Source P2P (Peer-to-Peer) video delivery platform today at IBC 2008. NextShareTV is a STB (Set-Top-Box) implementation of the NextShare content delivery platform running on a low-cost embedded hardware.

The P2P-Next research project has successfully released and tested the first Beta version of their P2P live streaming technology. This new technology allows everyone to broadcast a live stream, such as a webcam feed or TV channel, to millions of Internet users. Key is the bandwidth efficiency of this technology, by expanding the proven BitTorrent protocol you can stream to thousands of people using roughly the same amount of bandwidth as for a single user..

NextShareTV is demonstrated at the IBC 2008 exhibition on the EBU Village (Hall 10 Both D21).

”This is an extremely ambitious project which will create a viable broadcast platform that would enable large audiences to stream and interact with live and on-demand (VoD) content via a set top box or a TV receiver. In addition, it is our intention to allow audiences to build communities around their favourite content via a fully personalized system. We are enthusiastic about the P2P-Next plans to test the P2P-Next system for major international broadcasting events, “ declares Lieven Vermaele, EBU Technical Director.

"The harnessing of Open Source P2P video streaming technology like NextShare by low-cost consumer electronics represents a sea change and an exciting opportunity for the market. Pioneer recognises that consumers are demanding greater choice and quality content on demand, together with integrated devices that are easy to use. The next step is to agree Open Standards for interoperability between CE peer devices across Europe.", says Mark Stuart of Pioneer Digital Design and Technical Director of the P2P-Next project.

George Wright of BBC, Creative Director of the P2P-Next project states:

“The BBC is excited to be part of a world's first end-to-end streaming of live TV via a P2P network to a set top box using professional content at professional quality. Working with partners around Europe and content producers from the Public Service Broadcasters of European Broadcasting Union (EBU), commercial and microformat areas will allow a new distribution system to be tested, evaluated and assessed.”

The P2P-Next project will run over four years, and plans to conduct large-scale technical trials of new media applications running on a wide range of consumer devices.

The project has an open approach towards sharing results. All core software technology will be available as open source, enabling new business models. P2P-Next will also address a number of outstanding challenges related to content delivery over the internet, including technical, legal, regulatory, security, business and commercial issues.”

Press Contacts:

Michelle Roverelli, EBU

Note to editors:

The complete list of Partners is:

What is Peer-to-Peer (P2P) technology:

P2P provides an alternative to the traditional client/server architecture of computer networks and signifies the next big step in the evolution of internet media delivery. While employing the existing broadband networks, each participating computer, referred to as peer, functions as both a client and a server for a given application. A P2P network enables the sharing of content files or streams with audio, video and data content. Today it is considered increasingly as a potentially efficient and reliable mechanism for distributing any media to the general public worldwide.

P2P-Next in a nutshell:

P2P-Next will develop an open source, efficient, trusted, personalized, user-centric and participatory television and media delivery mechanism with social and collaborative connotations using the emerging P2P paradigm, which takes into account the existing EU legal framework.